You searched for: "*"

The results has been filter on Companies containing GfK.
ANA has found 152 results for you, in 289 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Influence of brand positioning on the strengths of premium automotive brands

This paper describes the current situation within the German premium automotive market. It focuses on the contribution of strategic image research to successful brand management. In this context, the paper will reveal how success factors are...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Uwe Ellinghaus, Alexandra Stein
Companies: GfK, BMW Group
March 4, 2002
×

Citation

Ellinghaus and Stein (2002a, March 04). Influence of brand positioning on the strengths of premium automotive brands . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/influence-of-brand-positioning-on-the-strengths-of-premium-automotive-brands-


Research papers

Free content VS. quality?

Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Folker Michaelsen, Raimund Wildner
Company: GfK
February 3, 2002
×

Citation

Michaelsen and Wildner (2002a, February 03). Free content VS. quality? . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/free-content-vs-quality-


Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 23, 2001
×

Citation

Licastro, G. (2001a, September 23). Web site evaluation and the language of web design. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design


Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 15, 2001
×

Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-


Research papers

Raising diary response among young people

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Marion Appel
Company: GfK
April 1, 2001
×

Citation

Appel, M. (2001a, April 01). Raising diary response among young people. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/raising-diary-response-among-young-people


Research papers

The wonderful art of creating more from less

This paper describes the development of a new multiple week reach model for Dutch radio data. The new reach formula has been developed to solve the inconsistency between available radio data that describe average week results and radio campaigns...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Bas de Vos, Camiel Camps
Company: GfK
April 1, 2001
×

Citation

de Vos and Camps (2001a, April 01). The wonderful art of creating more from less. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-wonderful-art-of-creating-more-from-less


Research papers

Values added from internet research

This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer...

Catalogue: ESOMAR Net Effects 2001
Authors: Caroline Eichman, Eli Seggev, Andrea Mezzasalma, Giorgio Licastro
Company: GfK
June 15, 2000
×

Citation

Eichman, Seggev, Mezzasalma and Licastro (2000a, June 15). Values added from internet research . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/values-added-from-internet-research-


Research papers

Added value of the media mix

The paper describes three case studies of real market tests that have been carried out with GfK-BehaviorScan in Germany and France. In these tests parts of the media budget for fast moving consumer goods have been shifted from TV to print. The aim...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Christian Stahl
Company: GfK
June 15, 1999
×

Citation

Stahl, C. (1999a, June 15). Added value of the media mix. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/added-value-of-the-media-mix


Research papers

Data mining for brand building

This paper demonstrates the potential power of data mining modem single-source consumer databases. The use of a database containing information collected from young people in several European countries to provide much of the insight usually obtained...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Rosemary Ford, Adam Phillips, Andrea Mezzasalma
Company: GfK
September 1, 1998
×

Citation

Ford, Phillips and Mezzasalma (1998a, September 01). Data mining for brand building. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/data-mining-for-brand-building